E-Outreach & Engagement: South Asian Workshop on New Media and Information Management Systems for Strategic Communication in Development
Course Date: December 12-13, 2013, Kathmandu, Nepal
Organised by Centre for Science and Environment (CSE), India
in collaboration with
Venue: Trade Tower, Thapathali, Kathmandu
This 2-day skills development workshop is intended for:
Those working full-time or part-time in development and social organisations.
Staff handling advocacy, awareness, activism or other outreach/engagement work.
Those with computer proficiency and keen to sharpen skills in new media and social media.
Interested freelance journalists may also apply, but this is not a media skills workshop.
Facebook, Twitter, YouTube, Blogs….These and other forms of new media are fast evolving. They have already become a major outreach and engagement tool for business, and the development sector cannot afford to ignore their potential. With rising levels of Internet use, especially on mobile devices, new media offers development and social organisations low-cost, effective ways of reaching out different segments of society.
But how to make sense of the dozens of platforms and hundreds of applications available?
Which ones offer the best outreach and engagement potential in the South Asian context?
What should be the key elements of a new media strategy for an organisation?
Where are the best practices, and which precautions are recommended?
Two leading organizations, the Centre for Science and Environment (CSE) in India and Guthi in Nepal, are collaborating to offer a two-day workshop on how to leverage new media, the information systems and social media for advocacy and strategic communication.
The workshop module, to be delivered by leading researchers and practitioners of new media drawn from India and Nepal, will cover these topics:
Understanding the new media landscape: platforms, channels and tools, as well as key principles and dynamics that set them apart from all other medi
How best to leverage new media in communicating for social change in South Asian context
Integrating print, electronic, web and social media outreach strategies
Blogging: setting up and managing blogs, catalysing online discussions
Using social media strategically (with focus on Facebook and Twitter) and how to engage in social media conversations
Beyond words: online tools and platforms to generate and share images and graphics
How to share and manage videos online as part of wider advocacy campaigns
Customising content for mobile access and sharing
Measuring, monitoring and evaluating new media communication strategies: Understanding web statistics, Google data and other web analysis tools
The workshop will be conducted in English. Functional proficiency in English is expected.
NGOs: NRs. 4,500 per participant.
Private individuals, Corporate, government and international organizations: NRs 8,500 per participant.
Note: Limited number of full scholarships offered to representatives of legitimate development organizations
Eligibility & Application
This short course is limited to 50 participants selected from open application process..
Applications are invited from Nepal nationals working full-time or part-time in development and/or social organisations and handling advocacy, awareness, activism and other outreach and engagement work.
Those working with Government and international development organisations handling documentation, communication, public relation and web outreach activities will also be considered.
Multiple applications from the same organisation are welcome, although they will compete among themselves.
Interested journalists may also apply. This is not a journalism workshop, but various aspects of strategic information documentation, outreach and communication covered in the workshop are useful for the journalists.
APPLICATIONS NEED TO BE SUBMITTED ONLINE, BY OR BEFORE 09 DECEMBER 2013.
If you have difficulty submitting online, you may email your applications to:
Anil Sthapit , Email: firstname.lastname@example.org or Pratap Maharjan, Email: email@example.com and Kiran Pandey, Email: <firstname.lastname@example.org> with copy to <email@example.com>
Those attending all sessions will be awarded a certificate.