E-Outreach & Engagement: Workshop on New Media and Information Management Systems for Strategic Communication in Development | Centre for Science and Environment


E-Outreach & Engagement: Workshop on New Media and Information Management Systems for Strategic Communication in Development

December 12-13, 2013, Kathmandu, Nepal

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A two-day’s training workshop on “New Media & Information Management Systems for Strategic Communication in Development” held on 12-13 December 2013 at Thapathali, Kathmandu, Nepal concluded with the participants confident and committed in using social media strategically to manage information for advocacy and better outreach.

Centre for Science and Environment (CSE) India and Guthi jointly organized this workshop with an objective of strengthening knowledge of different organizations in using information strategically for advocacy and enhances efficiency in knowledge management via effective use of social media. Chief Guest of the program, Puskar Mathema Chief Editor of Gorkhapatra highlighting the importance of social media in present era said, “Not being in the social media means not being social in present context.”

Forty five participants from diverse backgrounds, representing the Ministry of Urban Development, Kathmandu Metropolitan City, Alternative Energy Promotion Centre, Lumanti Support group for shelter, Kathmandu Valley Drinking water Management Board, People’s Campus, Citizen College, Nepali Youth at Guthi and various leading media houses gained theoretical as well as hands on experience on managing the web, social media and online tools, web analysis tools and various aspects of strategic information documentation and communication.

This workshop was third in the series of South Asian course on new media and information/communication systems that was conducted by CSE in New Delhi in January 2013 and at Colombo, Sri Lanka in June 2013. To fulfill specific needs of participants belonging to Nepal it was further customised with Nepalese content and resource persons.

“At present, social media has been a powerful medium of communication and it provides the potential for the journalists and advocacy groups to communicate for social changes,” said Amit Barua, Programme Director at CSE, INDIA. Giving an overview of the new media landscape and their role in communicating for the social changes he said, “The time has changed from telegraph to massive use of email and social media. Integration of old technologies and the new technologies only can give us the best outreach.”

Rajneesh Bhandari, media journalist from Nepal guided the participants in creating their own blog identity, which was followed by practical sessions. He further explained how to use mobile apps for advocacy. “Pictures are the most powerful tool of advocacy and we all have smart phones nowadays, it can be best tool to click pictures. Big revolutions in Egypt and many other countries started with the pictures clicked by phone and shared in social media, that is the power of photo and social media,” he stressed. 

“Choose the media and network that best suits your requirement and that is most popular in your place to create the right mix for better outreach,” was the clear message from Ravi Bajpai, web and new media strategist at CSE.  He stressed that right time and consistent effort is required for the better outreach in the social media. “However there is no tool that can provide you popularity if you do not have good content,” he stressed.

The session on significance of data journalism for e-engagement by CSE, that introduced participants to open-source tools for creating infographics, maps was found to be very useful amongst the group and most of the participants were able to create their own tables and maps at the workshop.

Kiran Pandey, Programme Director, Knowledge Portal & Information Management at CSE presented the case study of “Down To Earth” online magazine focusing on experiences and learnings on social media in the program for better understanding of the participants. CSE also launched the South Asia Environment Portal (http:/sa.indiaenvironmentportal.org.in) during the event and the participating organizations committed to contribute for its content. The participants were informed about the variety of information and knowledge that exists on this portal and the South Asia Environment & Development Network -  the online community of institutions, environment experts and industries working on environment and development in the region. 

The program concluded with distribution of certificates to the participants.
 

Tweets from the workshop (Hashtag: #MediaCSEGuthi)
 

Photos from the workshop http://bit.ly/1faYvF2

 

 

List of Participants

Gopi Nath Mainali    
NPC

Grishma Thapa 
MoUD

Prayash Ghimire
SEIU/MoUD

Lumanti Joshi
Lumanti

Renu Lama
Lumanti

Arpana Shrestha 
KVDWM Board

Arun Joshi  
Guthi

Merina Maharjan  
ENPHO

Karuna Thapa  
NYG

Binita Tamang
NYG

Prakriti Khanal
NYG

Arati Rana
NYG

Meena Lama
NYG

Bimala Gurung
NYG

Anil Shrestha
Citizen College

Neha Basnet
NYG

Bikkil Sthapit
ETV

Janaki Shingh
KMC

Bhawana Kunwar
NYG/SchEMS

Sangeet Sangroula
Republica Daily

Sabin Sharma
Rahdhani Daily

Prabin Dhakal
Nagarik News

Ajay Sharma
Gorkhapatra Daily

Naresh Raj Joshi
Peoples campus

 

 

 
Rajendra Prasad Panta   
MoUD

Shruti Hamal Thakuri 
MoUD

Dinesh Adhikari
SEIU/MoUD

Prem Nidhi KC        
SEIU/MoUD

Jigme Lama  
Lumanti

Rabina Maharjan   
Lumanti

Nikesh Shakya   
KVDWM Board

Sneh Rajbhandari
INCLUDED 

Bikash Amatya     
GUTHI

Sabeena Karki    
NYG

Yogendra Budha       
NYG

Samikshya Bhattarai       
NYG

Nabin Bhandari      
NYG

Abhishek Bajracharya   
NYG

Deepak Raj Parajuli  
KUSOM

Dhiroj Prasad Koirala  
Tunza Eco Gen

Sharmila Shakya
ETV
 

Bimala Basaula
AEPC

Ganesh

Mahesh Koirala

Raj Prasai

Uzabi Baidar

Gobinda Nepal
KTV

Saroj Adhikari
Gorkhapatra Daily

Bikash Acharya
CDYN

Udip Ranabhat
 
 

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