E-Outreach : New media technologies for advocacy and strategic communication
January 29-31, 2013
A three-days workshop on how to leverage new media technologies for advocacy and strategic communication, January 29-31 2013, New Delhi.
Twitter, Facebook, Blogs, Wiki... You may or may not be using these, but the age of new media has arrived. Organisations cannot afford to ignore "new media" and need to reinvent their information dissemination, communication and outreach strategy accordingly. Hence, this three-days workshop aimed at empowering institutions is structured to provide a practical approach to step into the world of new media. It will help the participants to understand the potential of new media tools and help them take a decision on adopting an appropriate information outreach and communication strategy at an individual and an organisational level.
Some fellowships available for Nepal, Sri Lanka, Pakistan, Bangladesh, Bhutan and Maldives.
By the end of this course, the participant will be able to:
Understand the new media landscape and appreciate its influence on communication and social change.
Identify communication channels and new media tools for effective outreach
Learn the art, strategies and techniques to succeed on – Twitter, Facebook, Blogs, Wiki...
Learn to integrate the best of both- new and print media into the communication plan.
Develop web strategy based on “new media”
Acquire skills and improve capacity to make the most of new media tools in advocacy and activism.
Deliver strategic plans to address real-world comunication challenges and engage the stakeholders
Learn about new media metrics and monitor the impact of communication strategy.
The new media landscape > the channels, influence on communication and social change, reaching out to stakeholders
Integrating print, web and the social media
E-mail for outreach
Blogging > installing and managing blog
Using social media strategically > Facebook, Twitter
Reaching out through Wikipedia > sharing knowledge, research and resources
How to use photos on the web
How to use videos on the web
How to improve the website ranking > focus on search engine optimisation
New media metrics > understanding web statistics, facebook/twitter statistics
Who Will Benefit:
Web/ Information Managers
Advertising/ PR Professionals/ Industries with CSR initiatives