COLANISATION'S DIRTY DOZEN

July 03, 2010

12 brands of cold drinks put to the test the coolest event of our times. They put to the test the most aggressive, glitzy, gutsy, premium, imaginative, high-quality, expensive and successful attempt to globally grab people’s stomach share. As it turns out, Pepsi, Mountain Dew, Diet Pepsi, Mirinda orange, Mirinda lemon, Blue Pepsi, 7-Up, Coca-Cola, Fanta, Limca, Sprite, and Thums Up are indeed colanisation's dirty dozen

The Pollution Monitoring Laboratory (PML) of the Centre for Science and Environment (CSE) places in the public domain its analysis of the contents of 12 cold drink brands sold in Delhi. Three bottles of each of the 12 brands were purchased from markets across the city and analysed to see if they contained pesticides.

PML tested the cold drink samples for 16 organochlorine pesticides, 12 organophosphorus pesticides and 4 synthetic pyrethroides — all of these are commonly used in India as insecticides, in agricultural fields as well as at home

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