Online Certificate Course: IEC (Information Education Communication), BCC (Behaviour Change Communication) and Capacity Building in Solid Waste Management

Dates: May 30 - June 03, 2022
Last Date to Apply: May 28, 2022

Solid waste management has always been a significant challenge for India, and this challenge has attained gargantuan proportions over the years owing to growing urbanisation and unsustainable practices. Segregating the waste at source has been established as the most critical component of an effective sustainable waste management system. Source segregation helps improve the quality of recyclables, the treatment and processing efficiency, and significantly reduces the quantity of waste that reaches landfills.

India’s flagship Swachh Bharat Mission has mandated source segregation with a strong emphasis on IEC and BCC, as source segregation cannot be achieved without an attitudinal shift among municipal bodies as well as citizens and local communities. Cities that have achieved high rankings in the country’s sanitation survey – the Swachh Survekshan – have managed to do so because they have concentrated their attention and resources on behaviour change drives at the grassroots level. Cities like Panaji in Goa and Indore in Madhya Pradesh can source segregate over 95 per cent of their waste owing to their extremely effective BCC (behaviour change communication) initiative, carried out through rigorous information-education-communication (IEC) and capacity building activities.

Of course, IEC and BCC are easier said than done. They cannot be a touch-and-go approach, with the goal of simply persuading people to segregate waste. Real transformation in community behaviour and practice takes time. Interventions must be structured to convey relevant and progressive messaging over a longer period, with regular reminders and information sharing.

The Centre for Science and the Environment (CSE) is conducting a four-day online training programme on how to improve source segregation through attitudinal shift and capacity building. The training will include an overview of waste segregation in India and insights into the present state of waste segregation, gaps and obstacles in implementation, and the importance of IEC, BCC, and capacity building in waste management.

COURSE HIGHLIGHTS

• Overview of existing institutional and regulatory framework for IEC and BCC in India.
• Importance and benefits of IEC, BCC and Capacity building in waste management.
• Prepare implementation action plan for an effective IEC activity and capacity building.
• Develop IEC and BCC Strategies for community participation to promote source segregation.
• Case studies.
• Interact and learn from renowned waste management practitioners who have successfully implemented IEC to bring attitudinal shift and achieve Source Segregation of over 95 per cent.

For further details, please contact the Course Coordinator

Subhasish Parida
Programme Manager
Solid Waste Management Unit
Centre for Science and Environment
Email: subhasish.parida@cseindia.org
Mobile: +91 7873222285